Speakers & Sessions

Legislative Briefing & Capitol Hill Visits

Tuesday, April 2

Be a difference maker. Collectively our voices are strong. It’s time for Texas credit unions to show our strength and get behind our cause – serving our communities, serving our members!

Attend the Texas Governmental Affairs Conference to connect with peers and hear from key Texas legislative and political leaders during the Legislative Briefing. Visit this site for updates regarding who will be joining us from the Capitol.

Plan to deliver the credit union message and tell your story during the Capitol Hill visits that are the core of the Texas Governmental Affairs Conference. Credit union leaders from around the state have the opportunity to meet with their elected officials and discuss how to create positive change for our members.

Plan to attend the Texas Governmental Affairs Conference Signature Dinner to catch a lively update from Larry J. Sabato. Take advantage of even more options by registering for the Member Meeting where several sessions focus on key legislative issues.

Texas Governmental Affairs Conference Signature Dinner

Larry J. Sabato
Election Analyst and Founder of the U. Va. Center for Politics

Larry Sabato Interested in American politics and government? Believe it’s time for a change? Come prepared for a lively dinner presentation by Larry J. Sabato as he shares perspectives from his book “A More Perfect Constitution: Why the Constitution Must Be Revised: Ideas to Inspire a New Generation.” Sabato is the Robert Kent Gooch Professor of Politics at the University of Virginia, and director of its Center for Politics. He founded ”Sabato's Crystal Ball”, an online newsletter and website that provides free political analysis and electoral projections. He has been called "the most-quoted college professor in the land" and a "pundit with an opinion for every reporter’s phone call.” Sabato is also the author of 24 books and countless essays on politics, including the well-known “Feeding Frenzy, A More Perfect Constitution” and “The Year of Obama”.

Member Meeting

Opening Keynote

Dede Murcer Moffett
Wake up, Stand Up and Snap Out of It

DeDe Murcer Moffett Creativity, inspiration and innovation come from the heart when not too distracted or numbed out! DeDe Murcer Moffett niece of baseball legend New York Yankee Bobby Murcer, delivers a POWERFUL message with Broadway flair. As a former corporate executive and alcoholic, DeDe understands the cost distractions have on us both professionally and personally. But today, she is starting a Snap Power Revolution, waking up audiences to how addictive distractions circumvent curiosity, risk taking and peak potential. Through her fun, entertaining presentations filled with song, humor and Broadway flair, she combines in-depth content with real life experiences to ignite audiences desire to Snap Out of It! and come to life!

General Session

Address by Representative Joaquin Castro

Since he was seven years old, Representative Joaquin Castro – a rising star in Texas politics, has been a member of a credit union. That's loyalty, and that still means something these days, especially in the polarizing world of politics. Attendees will have an opportunity to hear firsthand from this freshman U.S. Congressman, District 20.

After serving five terms in the state legislature, Representative Castro, San Antonio native, was named by Politicos.com as one of the top 50 politicos to watch in the nation. Representative Castro wants to help build the Infrastructure of Opportunity—great public schools and universities, a sound healthcare system, and good-paying jobs—so that future generations will have the same chance he had to pursue the American Dream.

Evan SmitH & Ross Ramsey
Insights into Texas Politics

Evan Smith Two journos talking about the legislative session and water, transportation, education, school finance, a massive freshman class, personalities and how they're playing together; Texas politics from Rick to Greg to George P. to Ted — a fast and funny sweep through Texas politics, policy and civics...

Evan Smith is the Editor in Chief and CEO of “The Texas Tribune”, a non-profit, non-partisan digital news organization based in Austin. The Tribune's deep coverage of Texas politics and public policy can be found at its website, texastribune.org; in the pages of the “New York Times”; and in newspapers and on TV and radio stations across the state. In three years of operation, the Tribune has won four Edward R. Murrow Awards from the Radio Television Digital News Association, two general excellence awards from the Online News Association and a Knight-Batten award for innovations in journalism.

Ross Ramsey is the executive editor of The Texas Tribune and continues as editor of Texas Weekly, the premier newsletter on government and politics in the Lone Star State, a role he’s had since September 1998. Before joining Texas Weekly in September 1998, Ramsey was associate deputy comptroller for policy with the Texas Comptroller of Public Accounts, also working as the agency’s director of communications and spent 17 years before that in journalism, reporting for the Houston Chronicle, for the Dallas Times Herald, as a Dallas-based freelance business writer, and working for almost seven years covering news for radio stations in Denton and Dallas.

Closing Membership Address

Steve Gilliland
The POWER of Us - How to Create a Work Culture of Collaboration

Steve Gililland While organizations are working on valuing diverse people, ideas, backgrounds and experiences, we have miles to go before valuing teams and teamwork will be the powerful norm. In this distinctive session, Steve Gilliland exposes why the "me" is essential to forming the "we." This exceptional program on the topic of TEAMWORK is an inspirational and eye-opening look at what is necessary to create a powerful work culture that values collaboration. With people being educated at an earsly age to be the best, win at all cost and come out on top, the emphasis of true teamwork and collaboration is nonexistent in most people. As a master storyteller, Steve divulges how other companies both small and large have created an overall sense of teamwork in their organization. Cooperation among employees is either an intricate part of the workplace culture or the missing piece that keeps organizations from fulfilling their true missions and visions. Laced with humor and best practices, this session will have everyone appreciating The POWER of Us.

Small Credit Union Forum

Up Close and Personal with the Texas Credit Union Department & NCUA

State Commissioner Harold Feeney and Regional Director Region 4 Keith Morton provide an overview of what to expect for 2013. Come to this session for a lively Q&A in an environment committed to credit unions under $50 million in assets.

Harold Feeney was appointed Credit Union Commissioner for the State of Texas on February 5, 1996. He also serves as a member of the State Liaison Committee of the Federal Financial Institutions Examination Council (FFIEC). Commissioner Feeney is an active member of the National Association of State Credit Union Supervisors (NASCUS), serving in numerous leadership positions over the years, including chairman. He is a strong advocate of the state credit union system and preserving the innovation and flexibility of state-chartered credit unions.

Keith Morton is the Regional Director for the Region 4 office in Austin where he is responsible for oversight of the chartering program for federal credit unions and examination and supervision programs for all federally insured credit unions in Arkansas, Illinois, Iowa, Kansas, Louisiana, Minnesota, Missouri, Nebraska, North Dakota, Oklahoma, South Dakota, Texas, and Wisconsin. His career began in 1986 as a field examiner in Washington, D.C. He served as a Problem Case Officer prior to moving into management in 1994. Mr. Morton spent nearly eight years in management roles in Region 2 (Alexandria, Virginia) as a supervisory examiner, director of Special Actions, and director of Supervision prior to joining Region 4 as Associate Regional Director in 2002.

Breakout Sessions

ASI, Business... Not Bureaucracy. The Choice is Yours
Rick Choffel & Lori Solberg,

Rick Choffel For 39 years ASI has offered an alternative to federal deposit insurance, insuring $11.5 billion in credit union shares. Explore this option for your credit union and see how ASI member credit unions have saved over 21 basis points in premium assessments since 2008. You can also learn why 23 Texas credit unions use Excess Share Insurance (ESI) to insure their elite members’ excess deposits.

About Rick Choffel
Rick has been involved in the financial institutions industry for over 35 years, 25 of which have been with credit unions. He has worked with credit unions in the sales and marketing of several member services including share draft processing, official check and money order marketing, credit card portfolio sales, and the implementation of member deposit insurance with ASI and ESI. A native of San Antonio and a graduate of the University of Houston, he and his family now reside in Irving.

About Lori Solberg
Lori has been working in the credit union industry for over 21 years. Twelve of those years have been with ASI/ESI where she is currently the VP of Sales and Marketing and is responsible for managing all marketing, sales communications and public relations for the company. Prior to her VP position, Ms. Solberg worked as ASI’s West Coast Sales Manager. Ms. Solberg grew up civilian military, has traveled extensively, is a graduate of North Dakota State University and Tehran American High School in Iran. She currently resides in Powell, Ohio.

Capital is King: Supplemental Capital for Credit Unions
Bill Hampel, Credit Union National Association

For financial institutions, capital is king. Credit unions are limited by federal law in how they can raise capital. However, legislation is being pursued in Washington, D.C. that would enable credit unions to raise capital by means other than just retained earnings. Join us as Bill Hampel, Chief Economist with the Credit Union National Association, provides an informative and educational overview of Supplemental Capital and why it is important to all credit unions.

About Bill Hampel
Bill Hampel is senior member of the Credit Union National Association’s (CUNA) credit union advocacy team in Washington and serves as CUNA’s senior vice president of research and policy analysis and chief economist. The research and policy analysis department maintains a comprehensive financial database on credit unions, conducts a variety of research on financial and economic issues of interest to the credit union movement for credit unions and state leagues, and supports advocacy mission of the association. Well known to credit union audiences, Bill writes economic columns for a variety of credit union publications. An expert on the economy and credit union issues, he is regularly interviewed by the media for stories appearing on major national television, radio and print outlets.

CFPB and Regulation - Same Old Song
Steve Gibbs, Credit Union Resources, Inc.

The Consumer Financial Protection Bureau (CFPB) is the newest financial institution regulator. Almost overnight, this agency was given major authority over almost all major regulation and numerous large banks and credit unions. What is this agency? Who runs it? What can we expect from the CFPB. Join Steve Gibbs as we look at this controversial agency:

The CFPB: History and Mandate
Functions of this Agency
Areas of Supervision
CFPB Management
Future Regulatory Issues
- Reg. B

Reg. E
Reg. Z
Other Potential Changes

This session is a must for management and compliance professionals who want to know more about this powerful new agency.

About Steve Gibbs
Steve Gibbs manages Shared Compliance Resources* (SCR), a program he developed to provide compliance consulting and support to credit unions in the form of a “time share” format. His career spans over 30 years in the financial industry, including service with the Federal Reserve Bank of Dallas, the Federal Home Loan Bank of Dallas (Office of Thrift Supervision - “OTS”), and the Federal Deposit Insurance Corporation (FDIC). Steve holds CUNA’s Credit Union Compliance Expert (CUCE) and Bank Secrecy Act Compliance Specialist (BSACS) certifications. Prior to SCR, his positions at TCUL included Director of the Southwest CUNA Management School, Director of Information Central, and Lobbyist/Legislative Analyst. Steve presents for numerous financial industry groups and contributes articles for regional and national industry publications.

Coaching a Winning Team in the Workplace
Diane Reed, CU Doctor

With all the changes in today’s regulatory environment, it seems all we have time for is to put out the current fires and try our best to anticipate the next ones. If only you had more time and more help! By turning your staff into a team instead of just a group of trained professionals, not only will you have more time to direct your organization’s future, you’ll also develop a more productive and enjoyable workplace for all. Effective employee coaching is the key to developing and sustaining such a team. Diane provides you with a plethora of ideas and examples of how to effectively coach your team to success!

About Diane Reed
Nationally recognized speaker, writer and communications professional, Diane Reed, currently serves as President of CU Doctor. Her unique integrated approach to “Service-Oriented Culture Change” has been recognized in such industry publications as Credit Union Times, Credit Union Management and Credit Union Magazine, and her marketing expertise has been featured in Exhibit Builder and Business Management magazines. Prior to joining CU Doctor, Diane served as Vice President of Administration for a mid-sized credit union.

Creating Messages that Resonate - Panel
Moderator Deandre Upshaw, Agency Entourage

DeAndre Upshaw and a team of experts share the inner workings of effective marketing on a large scale. There are a lot of elements that go into creating comprehensive marketing messages that resonate. Gain insights from the voices of experience on effective ways to generate business and grow the credit union bottom line. Come prepared to engage with the panel, ready to garner and share fresh perspectives.

About DeAndre Upshaw
DeAndre Upshaw is a champion of social media tools and technologies who grew up forcing his family and friends to perform in short films he wrote, directed, and produced. They weren't very good, but will one day serve as the backdrop to his E! True Hollywood Story. A graduate of Waco’s Baylor University, DeAndre has spent the majority of his professional career helping businesses connect to their audiences via social media. He has worked on video projects for companies such as AriZona Iced Tea, Walgreens, Mitsubishi, Jockey, GoToMyPC, Failblog.org, Shopify and USAopoly. An advocate for credit unions, he regularly blogs for publications in the industry, such as CUinsight.com. In 2008 he served as a “Young Free Texas Spokesperson”. He hopes to be a Power Ranger when he grows up.

Credit Union Compliance Update
David Reed, Reed & Jolly, PLLC

David Reed Everyone knows that compliance is front and center in the current credit union business cycle. Ever feel you need a quick refresher about what is really important in the compliance universe? Join this interactive session as we refocus our attention on the pressing matters of regulatory compliance. Whether you are a novice or veteran compliance geek, there will be something for everyone! New rules and regulations, combined with increased regulatory scrutiny, have made your job even harder. You need to stay connected with the latest information on maintaining an effective lending compliance program that helps the credit union grow while keeping regulatory entanglements to a minimum.

About David Reed
David A. Reed, partner in Reed and Jolly, PLLC and founder of CU Doctor. Through Reed and Jolly, David provides guidance to credit unions concerning a variety of matters, including the establishment and revision of credit union policies and procedures, organizational compliance, collections, security, contractual agreements, regulatory matters, and corporate governance. His engaging speaking style has garnered him status as a regular lecturer nationwide on topics such as regulatory compliance, consumer lending, bankruptcy and collections.

Credit Union Philosophy IS Good Business
Cynthia Campbell, CUDE, Tinker FCU

Cynthia Campbell The Credit Union Movement is rooted in cooperation. Working class people pooled their resources to create a financial system that would serve their needs. The founding philosophy of “people helping people” is not just a nice old adage, but rather a timeless business strategy that yields amazing results. This session will focus on how credit union philosophy and cooperative principles are the very things that strengthen the bottom line.

About Cynthia Campbell
Cynthia Campbell is the Vice President / Financial Empowerment Program Manager at Tinker Federal Credit Union. She manages the credit union’s financial education efforts in communities, schools, and at employer sites. She serves as the President of the Oklahoma Jump$tart Coalition for Personal Financial Literacy, is the immediate past-president and current fundraising chair for the Oklahoma Council on Economic Education, and also serves on the Economic Education Advisory Council for the Federal Reserve of Kansas City (OKC Branch). Cynthia has a true passion for helping people with their personal finances because she understands that stress over money can cause problems in other areas of life such as marriage, career, school, and with self-esteem. She believes that teaching people to manage their finances can change their life and is thrilled to have a career that is aligned with her passion.

Demystifying the Real Estate Loan Application Process
Pierre Cardenas, CU Lending Advice, LLC

Pierre Cardenas Pierre covers best practice workflow in delivering a great member experience with your real estate loan application program. Special emphasis will be placed on the compliance disclosure requirements and pre approval process.

About Pierre Cardenas
Pierre Cardenas has 26 years in the financial industry. He has held executive level positions in organizations as large as a billion in assets and has been consulting, training, and presenting for credit unions since 2006. Pierre started his own business "Innovators of Change" in 2008, while serving as the Senior VP of Retail for a large credit union. He draws from a broad background in banks and credit unions to provide audiences with great insight into financial industry trends. A much sought after lending presenter, Pierre speaks on various industry topics relating to innovation, lending and the changing financial environment. He currently serves as a Senior Consultant with CU Lending Advice, LLC.

Engaging Young Staff
Diane Reed, CU Doctor

Diane Reed Remember the days when young staff were excited to be part of the “credit union movement”, when they seemed eager to learn and grow, anticipating a career with your organization? If so, you probably remember eight-track tapes and rotary dial phones too! Today’s youth grew up with so much technology; their brains are permanently wired for multi-tasking and innovation. So, stop reminiscing about the “good ‘ole days” and learn to take advantage of all that today’s youth have to offer! During this session, Diane provides employee coaching techniques to use with this younger generation, techniques to engage their creativity so much that they may even embrace today’s “credit union movement” and stay with your organization for a long, long time!

Everything you Always Wanted to Know about Documents of Resolutions (DOR)
David Reed, Reed & Jolly, PLLC

Perhaps no examination tool has been met with more confusion and negative reaction from credit unions as the DOR. Guidance tells us examiners use the Document of Resolution to outline plans and agreements reached with the credit union to reduce areas of unacceptable risk. But what is an “unacceptable risk”? What is the difference between a finding and a DOR? Is there a way to prevent the issuance of a DOR? Join credit union attorney David Reed as he walks you through the ever changing world of the DOR, offering practical guidance to reduce examination heart burn.

Fiduciary Responsibilities for the Board: What are They?
Terry McCormick, Terry McCormick Consulting

Whether you are new to the board or ready for a refresher, join seasoned credit union professional Terry McCormick as he reviews:

What fiduciary responsibility means
The four basic responsibilities of board members
Fiduciary duties of board members
NCUA Regulation 701.4 (01-27-2011)

About Terry McCormick
Terry McCormick began his career in the credit union movement in 1978 as a CUNA Mutual Insurance Group representative. He transitioned to managing credit unions in 1982, starting with Borger 66 FCU. In 1985 Terry became President/CEO of Texas Plains Federal Credit Union where he served until retirement in 2013. Terry has served on numerous boards and committees at both the local and state levels, including a term as the Chairman of the Texas Credit Union League. His peers recognized him for his contribution to the industry when he was honored as the Southwest CUNA Management School Alumnus of the Year in 2003. Still passionate about credit unions, he launched Terry McCormick Consulting in 2013.

The Future of Account Opening & Lending
Ted Brown,

Ted Brown Cloud-based technology allows financial institutions to automate previously manual, paper-based processes. As a result, the account opening and lending process of the future will be a completely omni-channel experience that uses mobile, paperless platforms to provide better service to members at a lower cost.

About Ted Brown
As Business Development Manager, Ted is the head advocate for Andera’s innovative account opening and lending platform. He helps banks and credit unions acquire new customers and members more effectively online, in branches, out in the field, and over the phone. Ted graduated Magna Cum Laude from Brown University with a double degree in Economics and U.S. History.

Growing Non-Interest Income While Helping Your Members
Ben Rogers, Filene Research Institute

Ben Rogers Non-Interest income has become essential for the success of today's credit unions. Yet, leaders rightly struggle to balance the necessary income with the needs of members. You have options. During this session, Ben shares the results of Filene research, showing how credit unions are growing non-interest income in ways that are transparent, freely chosen, and for services that add value to members.

About Ben Rogers
Ben Rogers manages and edits a large pipeline of economic, market, and policy research related to the consumer finance industry. As the Filene Research Institute’s research director, he speaks widely on credit union topics and has authored nearly twenty Filene reports, including much of the Institute's young adult research. Ben has served as director of the Institute’s CU Tomorrow project and previously as editor of The CEO Report and chairman of the National Directors’ Convention. He’s been cited in the Wall Street Journal, American Banker, the Credit Union Times, and the Credit Union Journal. Ben holds a master’s degree from Northwestern University and a BA from Brigham Young University.

How Credit Union Boards can Model Ethics and Integrity in a World of Crony Capitalism
Dennis McCuistion, McCuistion & Associates

Dennis McCuistion Credit union boards and staffs have led the way in getting their members through one of the most difficult economies in our lifetime. While the Big Bank bailouts, the crony capitalism of Wall Street and the corruption of the entire mortgage origination process called attention to serious ethical, not to mention, legal problems, most credit unions continued to focus on helping members. Dennis will engage you in discovering whether business ethics is an oxymoron, whether an ethical culture can attract and keep better employees, the costs of unethical behavior and the 7 factors leading to ethical collapse. The session will include video clips of a former Enron CEO who is serving time in prison and the leading business ethicist in the country, both of whom were interviewed by our presenter.

About Dennis McCuistion
This session will be presented by Dennis McCuistion, a long-time friend of TCUL who now is a Clinical Professor of Corporate Governance and the Executive Director of the Institute for Excellence in Corporate Governance at the University of Texas at Dallas. Dennis is a national faculty member of the National Association of Corporate Directors and regularly presents educational programs to board members of Fortune 500 companies.

How to Effectively Present Ideas to the C-Level Suite
Stacey Hanke, Stacey Hanke Inc.

Stacey Hanke In an era of electronic communication, it’s easy to overlook the importance of communicating with the C-level suite and the work required to communicate effectively. Whether you’re influencing through a presentation, in a meeting environment, or a face-to-face conversation, how you deliver affects your potential to: influence, increase profits, and cultivate long-term relationships. From the CEO to the board member, manager to member service professional, how you communicate determines whether or not others see you as credible, knowledgeable, and trustworthy. This interactive session helps you eliminate the static that plagues communicative delivery - to persuade, sell your ideas, and effectively communicate a clear message.

See yourself as others see you. Are you as good-or bad as you think you are when you communicate with influence?
Three keys to grabbing and keeping the attention of the C-level leader.
Deliver a message the C-level wants to receive, not only what you want them to hear.

About Stacey Hanke
Stacey is author of the book; Yes You Can! Everything You Need From A To Z To Influence Others To Take Action. She helps individuals persuade, sell, influence and communicate face-to-face with a clear message. Stacey has trained over 15,000 people to rid themselves of bad body language habits and choose words wisely. She has delivered over 500 presentations for a wide variety of business leaders and inspired thousands as a featured guest on a variety of media outlets. A member of the National Speakers Association, Stacey was one of six speakers selected to present at the 2008 NSA Convention in the category “Top Six Under Forty”.

How to Make More Loans, Make More Money and Save our Members Money in the Process - Panel
Moderator Dennis McCuistion, McCuistion & Associates

Dennis McCuistion It is no secret that credit unions in general need to make more loans to cover expenses and maximize savings rates for members. It is also no secret that this is hard to do in this economy and the competition is stiff (with deep marketing budgets). So, if you want to make more good loans, serve more members, and have more money to cover your expenses, then you must attend this session. Why? Dennis will facilitate a panel of experts, sharing proven techniques to help grow loans. Come ready to add to the conversation by asking questions and sharing your stories.

About Dennis McCuistion
This session will be moderated by Dennis McCuistion, host and Executive Producer of the McCuistion television program on PBS. Dennis is a frequent speaker for credit leagues and teaches the lending session every year for the Southeast Regional Credit Union School in Athens, Ga.

Legislative Update
Tom Haider, Texas Credit Union League

Tom Haider, the Texas Credit Union League’s EVP & Chief Advocacy Officer, leads a discussion of current state and federal legislative issues affecting credit unions. He provides an update on bills the League is lobbying for at the State Capitol, as well as federal legislation that the League is working on with CUNA. He covers the importance of political engagement and how credit unions can become more engaged, becoming more effective in the political arena.

About Tom Haider
Tom Haider is the Texas Credit Union League’s EVP & Chief Advocacy Officer, leading a team of government relations and regulatory professionals serving Texas credit unions. A graduate of the University of Minnesota, Tom has a law degree with undergraduate majors in Economics and Political Science. Tom worked for the Minnesota Credit Union League as the League’s first in-house attorney and government relations professional. He later joined MoneyGram International, Inc., where he established the company’s government relations and corporate compliance department. Tom has extensive experience working on state, federal and international public policy issues and has lobbied successfully for the passage of legislation in multiple states, including Texas.

Marketing on a Shoe String - Panel
Moderator DeAndre Upshaw, Agency Entourage

DeAndre Upshaw Panelists highlight ways to create strong, effective, marketing campaigns with limited resources and little to no budget. They will share lessons learned executing marketing campaigns on a shoe string. Attendees are encouraged to come ready to engage, sharing best practices and low-cost/no-cost emerging techniques.

NCUA, IRR and Your CU?
Deborah Rightmire, Texas Credit Union League

Deborah Rightmire Still confused about how your credit union is affected by the recent IRR (Interest Rate Risk) regulation? What does NCUA’s SIRRT ratio mean to you? Deborah brings it into focus during this session targeted to credit unions up to 75MM. She provides guidance on how to:

Use an entry level process to monitor balance sheet interest rate risk.
Analyze your credit union’s NCUA Call Report information and calculate your SIRRT ratio.
Develop a policy statement to accurately monitor your credit union’s IRR position.

For maximum value during this information packed session, you are encouraged bring a copy of your credit union’s December 2012 Call Report and a calculator. Call report or not, you will walk away from this session with a better understanding of what SIRRT means to your credit union.

About Deborah Rightmire
Deborah L. Rightmire is Vice President of Asset/Liability Management for the Texas Credit Union League “TCUL”, overseeing the operations of TCUL ALM Resources. She provides semi-annual ALM analysis and consulting services for credit unions, in a four-state region, representing nearly $50 billion in combined assets. She speaks for CUNA, as well as credit union leagues and associations across the country. Debbie's presentations emphasize ratio analysis, policy formulation, economic trends, liquidity analysis, and investment due diligence. She also serves as a senior faculty member of Southwest CUNA Management School where she instructs, assists with curriculum development, and evaluates the Financial Management Strategic Initiative of each student’s three-year strategic business plan.

The Power of the Mortgage Purchase Market - Rocking Your Brand
Wallace Jones, CU Members Mortgage

Wallace Jones Learn how to enhance your mortgage marketing and branding to reach untapped markets.
Wallace covers how to create unique competitive advantages, examine a framework for selecting Realtor partners, explore best practices for leveraging mortgage partners, grow income and build member loyalty.

About Wallace Jones
Wallace Jones draws on over 25 years of mortgage experience as he shares insights with his audiences. He has held positions from loan officer to construction loan officer, performed appraisals, served as a branch manager and a trainer. He began his service with CU Members Mortgage in 1996 as a loan officer, becoming the National Training Director in 2002. In his current role, Wallace oversees the training department and internet origination platforms for both Direct Lending and Correspondent Lending departments. He is a published author in several Credit Union periodicals and a frequent speaker at various CUREN, League, and credit union industry events.

The Race Toward Self-Service Financial Services
Brad Ganey, Catalyst Corporate FCU

Brad Ganey This timely session explores trends regarding the explosion of smart phone and tablet acquisition and usage. The session also explores ways credit unions can not only stay relevant with their members, but actually increase their ROI by implementing mobile banking.

About Brad Ganey
Brad Ganey is the senior vice president/chief operating officer at Catalyst. He oversees the corporate's item processing (IP) operations, support services, research/adjustments, IP projects/implementation, wire transfer, ACH, remote deposit support, and card services (ATM/debit) operations. Brad has 25 years of experience in the financial services industry. He is on the Western Payments Alliance (WesPay) board of directors.

Regulatory Compliance Update - Navigating the New Regulatory Environment
Alvin Meaux, CUNA Mutual Group

Alvin Meaux Face it-- the introduction of the CFPB and the passage of the Dodd-Frank Act are changing the way business is done. The CFPB has issued 3,000+ pages of proposed regulations related to mortgage lending alone. Credit unions are now subject to new disclosure requirements for international transactions under new Reg E remittance transfer rules. The CFPB is presently reviewing credit cards and student loans, and is revisiting overdraft fees and the Service members Civil Relief Act (SCRA). Additionally, the NCUA has further restricted the use of open-end lending, necessitating the need for more convenient lending solutions for members. Alvin reviews these regulatory changes and how to prepare to adapt to the new environment, reviewing options for how to meet members' needs through new technology, such as e-signature and Smartphone lending.

About Alvin Meaux
Alvin Meaux brings a wealth of knowledge in mortgage lending to his audiences. He has worked as an FNMA, FHA and VA underwriter and taught classes on how to process mortgage loans. Alvin says that he was “saved” in the Credit Union movement when he was hired as the Mortgage Supervisor at American Airlines Employees Federal Credit Union in 1989. CUNA Mutual Group tapped into his talents in 1993 where he consults with credit unions provides lending consulting. Alvin graduated from Southwest CUNA Management School in 2003, McNeese State University in 1982, and is a Vietnam Veteran.

Responding to Regulatory Emphasis On ALM Reporting
Mark DeBree, Catalyst Corporate FCU

Mark DeBree Recent NCUA rules and regulations have changed the scope of ALM reporting at many credit unions. With heightened emphasis on concentration and interest rate risk (IRR), policies, and programs, credit unions are being pushed towards using ALM as a decision making tool. This session will review the trend in recent rules and regulations as a guide to anticipate where the regulatory environment is heading. The target audience will be credit unions with complex balance sheets using NEV and/or NII analysis with asset sizes from approximately $150 million and greater.

About Mark DeBree
As director of Catalyst’s ALM Services, Mark DeBree analyzes credit union balance sheets and works with senior management at CUs to discuss risk mitigation strategies. He manages the BancWare ALM5 model and develops new modeling techniques relative to emerging market conditions. Mark has a master's degrees in finance from Texas Tech University and is a Chartered Financial Analyst.

Stop Missing the Mark with Social Media
Michael Ogden, CUNA Mutual Group

Michael Ogden If you’re looking for Social Media 101, exit now. Michael takes a critical look at how credit unions can use social media to build their brand and credibility. Gain keen insight into social media techniques used in the industry and find out what works, what doesn’t and why. Learn how to set yourself apart in the crowded social media world (here’s a hint: personality) and find out what makes a credit union‘s social media strategy so successful.

About Michael Ogden
Michael Ogden is the Media Relations Manager-New Media for CUNA Mutual Group. In this role, he is responsible for the social media activity and engagement on CUNA Mutual Group’s Twitter and Google+ platforms. He played a major role in the development of CUNA Mutual Group’s Google+ account and has grown the company’s social media presence tremendously in the past year. He's frequently published in credit union publications, discussing various social media topics. Ogden has more than 15 years of public relations and social media experience with local, national and international organizations.

Strategic Outsourcing and Next Gen ATM | Bringing Shared Branching and Self Service to the ATM
Denny Rogers,

Denny Rogers, director, integrated services, Diebold Incorporated, will present on how strategic outsourcing solutions can provide the right mix of technology to help streamline credit unions’ multi-supplier networks into a seamless, integrated solution. In addition, Denny will discuss how shared branching delivers unprecedented convenience by providing credit union members access to the fourth largest branch network in the country.

About Denny Rogers
As Director, Integrated Services, Denny Rogers is responsible for providing strategic outsourcing solutions to provide the right mix of technology to help streamline a financial institution’s multi-supplier network into a seamless, integrated solution. He joined Diebold in 2005 and most recently served as integrated solutions manager, Gulf Coast region. In that role, he and the Gulf Coast team worked diligently to accelerate Diebold’s progress in integrated services solution selling. He also held several sales and business development roles for Diebold including software and systems specialist and software account manager. Prior to joining Diebold, Rogers worked for 18 years in the financial institution ATM operations arena at two large banks in the New Orleans area.

The Strategic Volunteer
Jason Boles, Fans Created

Jason Boles Research supports that volunteerism has been on the decline for roughly thirty years. So, what is your motivation to volunteer your time? Are you serving or being served? As credit unions continue to evolve and become more complex financial institutions, the role of the director is critical to ensure the organization is ready for the challenges of today and tomorrow. If you are not getting what you need out of volunteering, what makes you think you are giving back? Jason discusses the role of the director and what you need to do to ensure you are getting the rewards you need in volunteering.

About Jason Boles
Jason Boles is CEO of Fans Created, an innovative results-oriented speaking, training, and consulting services firm specializing in creating internal and external fans for organizations nationwide. He has built a solid reputation as an energetic, entertaining, and thought-provoking speaker, trainer, and consultant. Holding management positions in both the hospitality and financial services industries, Jason has successfully delivered his “down-to-earth” business approach to organizations coast-to-coast. Jason served on the Board of Directors for the Kansas City Chapter of the American Society for Training and Development and earned his Certificate of Achievement in Training and Development from the University of Oklahoma. He is certified in various sales, service, leadership, and finance training programs and is a member of the National Speakers Association (NSA).

Take Back Your Point of Sale!
Ken Hargrove,

Ken Hargrove Are you looking to earn an extra $1,500-$2,000 on your repos? Ready to start growing your direct loans again? Want to know exactly when your members are in the market to purchase their next vehicle before they apply for a loan? Want to help your members save thousand on the purchase of their next used vehicle or help your members earn thousand more on their trade-ins? This new Member Service opportunity session is a must-see.

About Ken Hargrove
Ken Hargrove is the founder of Members Private Sale. He has over 30 years’ experience in the auto space and 8 years’ working with credit unions helping them take back the point of sale, lost due to the market disruption caused by the internet. Ken and his team have created an exciting new, safe ecosystem that allows your members to do commerce with each other, peer to peer, member to member, allowing the credit union to keep the direct loan every time.

Using Technology to Enhance Member Outreach and Service
Brett Wooden, Brett Wooden Consulting

Brett Wooden iPads, iPhones, Tablets, LinkedIn, Facebook, Twitter, Pinterest, and other technology or social media tools can be seen as distractions from serving your members or bringing in new members. What if you could utilize these tools and resources to enhance the member experience or gain new members? Join Brett to learn ways to identify needs, prospect, and deepen new member relationships through technology.

About Brett Wooden
Brett Wooden is the founder and president of Brett Wooden Consulting. He has been in the financial industry for more than 10 years. Brett’s held positions as a teller, personal banker, branch manager, market development consultant, business development officer, and business development manager. While at Unitus Community Credit Union, he developed a reputation for using technology to attract new members. Brett thrives on helping others embrace and utilize new business development strategies and tools. In 2011, Brett was named the NW Credit Union Association’s Young Credit Union Professional of the Year and the Credit Union Times’ 40 and Under Trailblazer for setting a national trend using tablet technology to take financial services into the field. He earned a BA in marketing and management from the School of Business at Portland State University.

Wake-Up! Times Have Changed!
Jason Boles, Fans Created

Jason Boles The credit union environment has changed. The days of intense member loyalty, single sponsor support, and healthy, consistent growth are all but distant memories for many credit unions. The way you run the credit union, and the strategies you implement, must evolve to keep up with the rapid rate of change. Simply put, it doesn’t matter what you did to be successful yesterday – those days are over. It only matters what you will do to be successful into the future. Prepare yourself for a glance into the future and get a glimpse of what you will need to do to be ready for tomorrow’s challenges.